MELVILLE, NY (Feb. 8, 2011) –Today, imaging leader Nikon continues to steer innovation to create models as diverse as the needs of users by announcing four new COOLPIX compact digital cameras. Whether it’s a weekend excursion with the COOLPIX S6100, posting photos and videos on social networks with the COOLPIX S3100 or S4100, or casually shooting life’s events with the COOLPIX L24, Nikon provides an enhanced user-experience with astounding imaging quality and point-and-shoot simplicity.

“The latest Nikon COOLPIX cameras reflect a shift in digital photography where more and more types of consumers are sharing social content at a rapid pace,” said Bo Kajiwara, director of marketing, Nikon Inc. “With new, easy-to-use features such as HD video capability and mid-range zoom shooting capabilities, these COOLPIX cameras inspire consumers to shoot, record and share, while also serving as an expression of personal style.”

Great Photos and Video Made Easy with COOLPIX Technology

A hallmark of the COOLPIX brand, Nikon inspires fashion with its compact cameras in vibrant colors to match any personal style and budget. The new COOLPIX S6100, COOLPIX S4100, COOLPIX S3100, and COOLPIX L24 incorporate Nikon’s world-class NIKKOR lenses, delivering accurate detail and brilliant color, as well as Nikon’s EXPEED C2™ digital image processing engine, to help ensure high-quality pictures with stunning color and sharpness. Additionally, all four COOLPIX cameras include Scene Auto Selector or Easy Auto mode, which automatically recognizes the shooting situation and adjusts camera settings accordingly for great pictures.

To capture flattering portraits, the Smart Portrait System incorporates a series of automatic functions including In-Camera Red-Eye Fix™, Face-Priority AF, Face Priority AE, Smile Mode, Blink Warning and Skin Softening to flatter even the most camera-shy subject. The new COOLPIX S6100, COOLPIX S3100 and COOLPIX S4100 feature a new Pet Portrait mode that enables automatic recognition of a user’s dog or cat by detecting the pet’s face.
COOLPIX L24 Digital Camera is Compact and Easy To Use at an Affordable Price
The COOLPIX L24 features premium styling for the Lifestyle-series class of COOLPIX cameras. The new COOLPIX L24 continues to empower users with more amazing features such as 14-megapixel resolution and 3.6x optical Zoom-NIKKOR glass lens than its very reasonable price would suggest.

For the shooter who enjoys taking photos at an affordable price, the Nikon COOLPIX L24 is the ideal compact camera for any situation from birthday parties to the school play. The COOLPIX L24 also affords users the option to record video with sound to capture their memories to share for years.